Meta’s social network Threads is broadening its communities feature, adding more topics and experimenting with new ways to highlight active users, the company said Monday. The move could draw engagement away from other platforms like Reddit and X.
Threads first launched over 100 communities in October, covering subjects from basketball and K-pop to books and television. With the latest expansion, the platform now hosts more than 200 communities, including team-specific spaces like Lakers Threads, Knicks Threads, and Spurs Threads. The company is also testing flairs, similar to Reddit, allowing users to display labels under their usernames—such as favorite NBA teams or author status in book communities. Additionally, Threads is piloting a “Champion” badge to reward highly engaged members who are active in conversations and have a strong following within a community. Since its launch two years ago, Threads has surpassed 400 million users, with over 150 million daily visitors, while continuing to roll out features like DMs, group chats, and ephemeral posts to boost engagement.
