Bed Bath & Beyond is making a comeback with a new store format and a beloved tradition.
The Brand House Collective, formerly known as Kirkland’s Inc., announced it will open its first Bed Bath & Beyond Home location on August 8 in Nashville. This marks the company’s first store opening under its new name, following shareholder approval at the July 24 annual meeting.
To celebrate the launch, the retailer will bring back the iconic Bed Bath & Beyond coupon, offering new coupons at the door and accepting legacy coupons from customers. Additionally, the first 25 shoppers will receive a free 10-inch memory foam queen mattress called the Beyond Bed, valued at $226.99.
Amy Sullivan, CEO of The Brand House Collective, said the reopening represents a fresh start for a brand many families hold dear. She emphasized that Bed Bath & Beyond Home aims to provide quality brands for every budget and room, marking an important step in the company’s transformation.
Along with the store opening, the company will change its stock ticker symbol from “KIRK” to “TBHC” starting July 29. No shareholder action is needed for this change.
The Brand House Collective’s portfolio includes Kirkland’s Home, Bed Bath & Beyond Home, Bed Bath & Beyond, Buy Buy Baby, and Overstock. The company operates over 300 stores across 35 states and maintains various e-commerce sites.