Anheuser-Busch InBev is acquiring an 85% stake in BeatBox Beverages for up to $490 million, moving toward full ownership of the party punch brand popular with Generation Z. The deal, expected to close in the first quarter of 2026, includes a path for Anheuser-Busch to acquire 100% of BeatBox within five years under a predetermined pricing formula.
BeatBox, known for its high alcohol content, bright packaging, and bold, fruit-forward flavors, has seen rapid growth over the past two years. Revenue is projected at $225 million in 2025, with plans to expand into 10 million new households and launch a new brand. The drinks are offered in wine- and malt-based versions, with flavors such as blueberry lemonade, orange blast, cherry limeade, and cranberry dreams, ranging from 8% to 11.1% alcohol by volume. The brand, which first gained attention on “Shark Tank,” counts investors like Mark Cuban and Shaquille O’Neal.
Anheuser-Busch said BeatBox complements its growing portfolio of beverages beyond beer, which includes Cutwater Spirits, Nütrl Vodka Seltzer, Phorm Energy, and Skimmer’s vodka tea. The party punch recorded more than $340 million in U.S. retail sales in the year ending Nov. 23, marking over 50% growth year-over-year. While overall alcohol consumption has slowed in the U.S., demand for higher-alcohol beverages remains strong, with new launches above 5% ABV rising from 48% to 55% between 2021 and 2024. Anheuser-Busch aims to leverage its expertise in building brands to support BeatBox’s next phase of growth.