The Trump Organization has filed a lawsuit against unnamed online sellers accused of offering counterfeit merchandise bearing President Donald Trump’s name. The complaint, filed Friday in a Florida federal court, claims these merchants are selling unauthorized “inferior imitations” of Trump-branded products on platforms including Amazon, Walmart, and eBay.
The company, owned by Trump, markets a variety of branded items through its official website, such as a gold T1 smartphone. The lawsuit alleges the defendants did not obtain licenses for Trump’s trademarks and were not authorized to sell genuine merchandise. The complaint states that the counterfeit goods, which include coffee mugs, hats, t-shirts, and sweatshirts featuring “Trump,” “Trump 2028,” and American flag designs, create consumer confusion and deception in the marketplace.
The Trump Organization plans to file a motion to keep the identities of the accused merchants confidential. It seeks to stop these sellers from using Trump’s trademarks, requests that a judge order Amazon and other marketplaces to destroy the counterfeit items, and calls for the closure of the sellers’ accounts.
Amazon, Walmart, and eBay, which allow third-party sellers on their platforms, have previously dealt with challenges related to inauthentic or unsafe products. Representatives from the three companies did not respond to requests for comment.
Data shows that sales of Trump-related merchandise surged earlier this year, especially around his return to the White House, with popular items including calendars, toilet paper, and greeting cards. In the 2024 election cycle, Amazon sellers reportedly made $140 million from Trump-related products and $26 million from merchandise promoting former Vice President Kamala Harris.